Cars For Sale Blog June Archive blog.topic

Power Stars of Chrysler Ad

06/22/11 08:37

Chrysler is moving forward after its epic Superbowl ad. It got the attention of many viewers. Capitalizing on the power of stars to endorse its product is a big factor. The personality of John Varvatos and Lenny Kravitz is a good choice to attract more clients. The stars have own story relating to automobile that is why it is easier for them to portray the role. Moreover, the people can relate to them because they can feel the emotions on what they are doing. But most importantly, Chrysler must keep on improving its product to gain loyalty to its customers.

Link: Is Chrysler's Detroit-Centric Ad Program Going to Work?

Tags: chrysler • john varvatos • lenny kravitz • superbowl ad •
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Using celebrity endorsers

It looks like Chrysler has taken the mainstream route by using celebrity endorsers for their advertisements in the hope of convincing people to buy their cars and this is fine. In fact, using famous movie stars or singers to promote your product is almost always a sure way to boost your sales but you have to be up to the challenge. This will enable people to really try your product and find out if it lives up to their standards. A bad product will eventually fail once customers find out about it.

Link: Is Chrysler's Detroit-Centric Ad Program Going to Work?